Well I wasn't actually extolling their virtues.....just the sheer numbers which I think is great for a 'small/local'.
BUT......while you ask......you choose the frame and then select ALL (as in ALL) components. So-if you have a set budget- you are able to decide where to put your money e.g. on wheels or gears......try doing that with a Trek/Giant/Cube etc.
I'm not sure how small/local
Ribble can claim to be nowadays. They also go by the name of CycleSport North which is a B2B distributor of bicycle parts and I believe they are the largest UK distributor and importer for Campagnolo (hence why they offer some pretty good deals on the stuff, you can get Campag on your ribble for similar money to low-end Shimano).
I know loads of people (living round here) that have the 7005 winter bike and a couple with the carbon bikes. A friend of mine was very close to purchasing a Gran Fondobut didn't.
1. They wanted a long time to build his bike (a few weeks as I recall, which for him, very unpatient, was too long).
2. Their service in the store can be pretty hit and miss.
3. The brand/image is very much "affordable" and he didn't want that.
In fact so close was he to buying he was going to get the V2 finance offered on the website. He'd filled in all the boxes, completed his basket and when he clicked the finance option it said "Sorry that is no longer available". They no longer offered finance but didn't say until at the end of the checkout.
But every review you ever read says the same thing "outstanding bike, for the money".