IPSOS are genuine market researchers, so it'd be about gathering data on your journeys for wider information rather than personal targeting.
Indeed they are.
A couple of months ago a lady approached me while I was taking out the bins, she was doing a survey on radio stations.
She showed me her ID, gave a brief introduction to IPSOS, the company she was working for.
I said, why not, it took about 10 minutes, I committed to fill in a week's radio listening diary (online), got a £5 voucher for compiling the diary.
She also asked if I wanted to participate in further radio surveys, I said why not, even though I listen mostly to music on Spotify.
Anyway, I now have a "listening" app on my phone that uploads to the researcher anytime music is played.
I get about £30 in vouchers for every months I keep the app on my devices.
I was suspicious because it's spyware after all, but so is Google lol
Oh, and the lady, obviously a professional market researcher, did work for a Covid survey from the Office of National Statistics that I was randomly picked to do in 2020.
I'm typing on the device I've bought from the vouchers received for taking a monthly test plus answering a few health related questions from 2020 to 2023
