John Lewis xmas ad leak ??

[jefmcg]

Apparently this one cost £7m... That is ridiculous, unless it includes ad space purchase.

Money well spent.

I haven't seen the ad and probably won't unless I google it, but it's got me thinking about John Lewis and Christmas, and deepening the association between John Lewis and Christmas.

(I probably will google it when it becomes social awkward not to have seen it)

 

[Cuchilo]

This is my current favourite


View: https://www.youtube.com/watch?v=UJQG2lqm5ek


And after about 5 viewings i got the pee comment

Did you clock the female carrot reading 9 1/2 Leeks

 

[AndyRM]

Money well spent.

I haven't seen the ad and probably won't unless I google it, but it's got me thinking about John Lewis and Christmas, and deepening the association between John Lewis and Christmas.

(I probably will google it when it becomes social awkward not to have seen it)

Association is nice to have, but as I understand it that doesn't translate into an increase in profits for the company.

 

[jefmcg]

Did you clock the female carrot reading 9 1/2 Leeks

Wouldn't "50 Shades of Kale" be better?

 

[jefmcg]

Association is nice to have, but as I understand it that doesn't translate into an increase in profits for the company.

John Lewis Christmas sales up 36% despite tough festive period for retailers
The partnership has bucked the trend of other high street names who have warned of slumping sales

 

[AndyRM]

John Lewis Christmas sales up 36% despite tough festive period for retailers
The partnership has bucked the trend of other high street names who have warned of slumping sales

That's an impressive snapshot statistic, but I don't think these paint quite as rosy a picture:

https://www.marketingweek.com/2017/09/14/john-lewis-says-christmas-offer-must-be-irresistible/

https://www.campaignlive.co.uk/arti...ales-staff-bonus-cut-dark-clouds-loom/1420686

 

[biggs682]

Did you clock the female carrot reading 9 1/2 Leeks

no i didnt so will watch it again later

 

[jefmcg]

That's an impressive snapshot statistic, but I don't think these paint quite as rosy a picture:

https://www.marketingweek.com/2017/09/14/john-lewis-says-christmas-offer-must-be-irresistible/

https://www.campaignlive.co.uk/arti...ales-staff-bonus-cut-dark-clouds-loom/1420686

I would only assume the Christmas association would increase their profits at Christmas, not all year round. My link was the first hit on John Lewis Christmas profits.

The two links you provide indicate their profits at Christmas are excellent. I stand by my "money well spent".

 

[smutchin]

Anyone else seen the real one yet? I'm afraid it left me completely unmoved. It has got a fart in it, which was a slight surprise, but other than that I give it 0/10.

My wife was browsing JL's website on her ipad this morning and asked me if I wanted to see the new Christmas ad. My only response was a withering look.

I'm sure I'll get plenty of opportunity to see it on telly between now and 25th December so I'm in no rush to go hunting it out.