Not only was the driver unaware of the real hazards he was subjecting himself and others to in the way he was driving, he was not even aware that he was unaware. "This guy's probably a great guy, good family man, good employee, Lisk said. "He doesn't even know this is happening. If we told him it happened, with a black box or something, he wouldn't even believe it." Without the video, the driver would not have realised the potential consequences of his error. "I get reinforced more positively each day that I don't hit a kid because I'm not seeing that stuff" Moeller said. "I'm thinking I'm good, I can do this. I can look down at my Blackberry, I can dial a phone, I can drink. We all get reinforced the wrong way."