Never had much time for Morrisons, only one of the big 4 + Aldi & Lidl where I have had B grade apples from and a deluxe range dessert that was inedible. The in store bakery in my local Morrisons always amazes me, how slap handed finished everything is, iced buns for example with icing on halfway down the sides and partially across the top. Asda, Sainburys and Lidl are where I normally shop. The fruit from Lidl seems to last far longer than anyone elses, good in store bakery produce and their british meats are all clearly marked with the name and address of the supplier. Lidls monthly newspaper recently had a explanation of why they have their fruit to the rear of the stores, apparently its where the temperature varies the least whereas the big 4 by siting the fruit close to the entrance subject it to greater temperature variances and consequently the fruit goes off quicker.