So you order a bike to spec? Not so much custom built from scratch but from a bike company thru a dealer to spec?Personally I don’t really care about wheels as long as they have enough spokes. Deep rims for example are to my eyes an abomination!
Shimano hoods are uncomfortable for me and I can’t brake confidently. All my bikes with gears have Sram. 3 have been built for me. Didn’t add anything to cost. It’s a US company so I’d be surprised if it adds to the build
This only goes for road bike brifters. Not flat bar controls