New Fiat ad campaign
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MontyVeda
a short-tempered ill-controlled small-minded troll
- Location
- Lancaster... the little city.
anything to make a punto look good.... still not working!
Mad Doug Biker
Banned from every bar in the Galaxy
- Location
- Craggy Island
Potentially a head on collision with a cyclist?? yes, a great advert there!! 
there's another one which says 'the car that's happy to be behind cyclists', which begs the questions
- there's a lot of car ads that use bicycles. Why?
- there's a lot of car ads that are not about cars at all, at least not their supposed virtues. Why?
- cars aren't happy or unhappy. Their drivers might be, but that's different. Why the figure of speech?
- British Cycling is not a campaigning organisation, but, even so, what are they doing taking the money? It's a bit like the BHF taking money from a lard manufacturer, or ASH taking money from Gallaghers.
- there's a lot of car ads that use bicycles. Why?
- there's a lot of car ads that are not about cars at all, at least not their supposed virtues. Why?
- cars aren't happy or unhappy. Their drivers might be, but that's different. Why the figure of speech?
- British Cycling is not a campaigning organisation, but, even so, what are they doing taking the money? It's a bit like the BHF taking money from a lard manufacturer, or ASH taking money from Gallaghers.
Mad Doug Biker
Banned from every bar in the Galaxy
- Location
- Craggy Island
BEEP BEEP!! GET OUT MY F**KING WAY!!
Bikes are aspirational to car drivers?? is THAT why they want to kill us all??
Vapin' Joe
Formerly known as Smokin Joe
- Location
- Bare headed cyclist, Smoker
Most car drivers would be horrified at the thought of cycling.1719470 said:
GrumpyGregry
Here for rides.
Various thoughts...
Many drivers aspire to be as unpolluting as cyclists.
Roads are choked with motors. Cars are sold on dreams of freedom. Only real freedom on roads thise days is by bike. Car drivers aspire to be free qed car drivers aspire to own bikes.
PBancroft
Senior Member
- Location
- Winchester
Because as Adrian suggests, they're selling a lifestyle, a dream. Most consumer cars aren't actually all that interesting - in fact, they're pretty much homogeneous to boot. So manufacturers sell them as providing freedom, fun, youth, or any number of things which cars can't actually offer.
Even Top Gear knows this. How much of the show is about the car, and how much is about some over-edited action/pop film, contrived humour, genuine gadabout entertainment, and occasional celebrity fawning?
Cycling is a bit of an extension to that - I think a lot of people like the idea of cycling, but don't want to do it because cycling is dangerous because of all those cars. But hey, if they can buy a car which makes those who do cycle feel safer, all the better... as long as it doesn't actually involve getting on a bike.
There are some excellent car ads though.
Arch
Married to Night Train
- Location
- Salford, UK
My impression of British Cycling is that it's all about sport, and sport will take money from anyone!
Maz
Guru
+1BEEP BEEP!! GET OUT MY F**KING WAY!!
You can hear the words of the Punto driver in this radio jingle...
well, that's not entirely fair. I mean, do you see interweb gambling sites advertised on football shirts? You do? Oh - as you were!
BigonaBianchi
Yes I can, Yes I am, Yes I did...Repeat.
- Location
- Iskele TRNC & Mordor UK
Well done Fiat!!
It will help to educate drivers that cyclists have rights as well
It will give drivers more inclination to ride
It will keep down the sales of cars
It will help to educate drivers that cyclists have rights as well
It will give drivers more inclination to ride
It will keep down the sales of cars
snorri
Legendary Member
- Location
- East coast, up a bit.
Do you think Fiat realise that many cyclists would feel they had more in common with the driver of their Punto than with a lycra clad cyclist on a bike without mudguards?
