PEdALED brand

[migrantwing]

I just got an email with a link to this site. It seems to be something to do with Brooks and Selle Royal (of saddle fame). Don't know how good or bad this stuff is, but it's obvious that it's stealing an idea from a big brand name, Superdry. What is it with all the Japanese emblazoned stuff lately? I just don't get it, a UK company with headquarters in Italy yet Japanese words and images slapped over everything. Don't see the draw with this stuff at all.

pedaled.com

 

[raleighnut]

Selle own Brooks and Japan is a big market for Brooks saddles, don't forget that is where the new 'hipster' trend for SS/Fixies began although they don't convert previously geared bikes over there they use 'track frames'.
As for the prices

 

[RoubaixCube]

I was gonna make a joke about BackPEdAL'ing but the site honestly looks legit.

seems to be some sort of partnership between a Japanese & Italian company

 

[roadrash]

££££££££

 

[vickster]

Their socks are fab. I have two pairs. The rest of the stuff is really nice looking too. Condor sell the range