The story achieved a huge response from cyclists all over the world, as far afield as NZ and USA. The first five pages of a "Matthew Parris cycling" Google search return results leading to websites featuring negative reactions to his article.
The Times has published a right-of-reply article from Alison Steed, and an apology (however mealy-mouthed) from Parris. It has also alienated thousands of cyclists, many of whom are in the high-earning, middle-class key readership demographic. Its editor and columnist know that this sort of writing is unacceptable and will provoke a strong reaction.
The article is being examined by the PCC for breach of its code of conduct, and the police have been informed.
I think we've won this one - time to move on.