Quick links are for joining a chain (once cut to the correct length), as opposed to having to push a pin in with a chain tool and the significant risk of not getting it quite right (stiff link or chain failure not very far down the road). Guidance on reuse of 'quick links' (ie taking the chain apart, but not at end-of-life, and then using it to rejoin the chain) varies from make to make and also varies with drive train speed (8/9/0/11).
I reuse mine (SRAM), maybe twice, in the life of each chain, for cleaning.