Hi All - just came across this discussion. I work for Action Challenge - the organisers of the RideUK 24 series - and just thought I'd respond to a couple of the points raised.
We've been organising cycling events since '97 - all over the world and the feedback receive from both novices and serious cyclists is overwhelmingly positive. Yes we are a company so ideally like to make a profit but mainly we're a group of passionate, well travelled outdoor enthusiasts trying to make a living doing what we love. Although, granted we're always learning, over the years we've organised everything from easy mountain bike ride across Africa to challenging road biking events here in the UK for hundreds of people.
We've organised the Scope London to Paris 24 event for the past 3 years which has been so successful we created the two new rides (Manchester2London24 & Newcastle2London24) to continue that theme. There are cheaper rides out there, but these represent good value for money and are very heavily supported in terms of staffing, medics, doctors, ambulances, food & nutrition, experienced pace riders, vehicle, rest stops, bike transportation and so on. It's certainly appreciated by many who don't do this sort of thing all the time.
If 250-300miles is bread and butter stuff to you we'd love to hear from you as a potential pace rider actually. There is more information on the link below but we're actively seeking hardened cyclist to support and motivate others on route. In exchange for your time and efforts you'll get a free place on the event. Anyway for more info please see below:
http://tinyurl.com/d6hdw2g
Thanks and have a great Christmas everyone!