I never thought about Saga until one day, some years ago, I caught Saga radio whilst negotiating the flyover off the M5 back onto the M6 heading through Birmingham. Saga radio, I thought, what the hell, really.
It was all wispy melodies and tweeting birds with gentle reminders about prostates and womens issues to the mad honking sweating rush of Birmingham's congestion, with two hours still to go after a long day of painfully tedious meetings.
I was so fascinated, I turned it up and listened, rapidly coming to the conclusion that there was nothing on Saga radio that chimed with my life and thankfully I was still a good few years from their target audience, though slightly miffed that I couldn't yet get a quote from them until I'd mellowed for a bit in the garden next to the petunias.
I couldn't, I thought, imagine ever being their target audience and even now I'm old enough to be actively targeted by them, leaflets dropped by serene tweety birds through the letterbox whilst I'm relaxing in the garden. Leaflets containing white haired active blokes in a nice shirt and shimmery wrinkled women in a nice cardy on a cruise, I still think, wtf, I'll never be that old.
Plus, if I'm honest, they ain't cheap.
Are you old enough for Saga?
It was all wispy melodies and tweeting birds with gentle reminders about prostates and womens issues to the mad honking sweating rush of Birmingham's congestion, with two hours still to go after a long day of painfully tedious meetings.
I was so fascinated, I turned it up and listened, rapidly coming to the conclusion that there was nothing on Saga radio that chimed with my life and thankfully I was still a good few years from their target audience, though slightly miffed that I couldn't yet get a quote from them until I'd mellowed for a bit in the garden next to the petunias.
I couldn't, I thought, imagine ever being their target audience and even now I'm old enough to be actively targeted by them, leaflets dropped by serene tweety birds through the letterbox whilst I'm relaxing in the garden. Leaflets containing white haired active blokes in a nice shirt and shimmery wrinkled women in a nice cardy on a cruise, I still think, wtf, I'll never be that old.
Plus, if I'm honest, they ain't cheap.
Are you old enough for Saga?
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