Six riders hospitalised after mistaking detergent for energy drink

[siadwell]

Six riders ended up clean inside and out at a Norwegian mountain bike event on Friday August 29 after drinking laundry detergent that they mistook for energy drink.
Organisers of the FredagsBirken long-distance mountain bike race in Rena near Oslo were handing out samples of Omo Activ & Sport liquid detergent, but hadn't anticipated riders would mistake it for sport nutrition.
"Eighty percent of our participants are married men," event boss Jo Gunnar Ellevold told E24.no. "From this we can conclude that married men would not know what Omo is."

http://road.cc/content/news/128843-six-riders-hospitalised-after-mistaking-detergent-energy-drink

 

[Drago]

Omo means ' Old Man Out', and a box placed in the window is traditionally indicative of a lady seeking some naughty shenanigans.

 

[Archie_tect]

Stupid idea to hand out detergent before a sports event... not surprised people mistook the bottle for a sports drink!

 

[Drago]

It's a good thing they weren't handing out firearms.

 

[Archie_tect]

It's a good thing they weren't handing out firearms.

Probably would have noticed the multiple false starts... and the dead bodies.

 

[Archie_tect]

[QUOTE 3258692, member: 259"]You always have to be careful with people handing out test bidons of muck-off at cross races. It's pink and it's called muck-off - easy mistake to make.[/QUOTE]
Yes, detergent cleaning products are always useful during a race... avoids those awkward stains.

 

[Supersuperleeds]

Yes, detergent cleaning products are always useful during a race... avoids those awkward stains.

@ianrauk would find them useful, so I've heard

 

[Dayvo]

Norwegians will drink anything!

 

[Dave 123]

It was a clean race though....