Hey chaps, just saw this article:
Samsung Hope Relay.
The gist of is that the folks at Samsung committing to donate £1* to a charity such as
Kids Company and
International Inspiration for each mile the users of their tracking app cycles for each day in the period of 16-24th June. Familiar dates to all of you I expect
*The small print states users are limited to accumulating donations for a maximum mileage of 26miles per day and £667,000 in total for the whole programme.
That's less than half the expected daily mileage and if multiplied by say a couple of dozen keen cyclists armed with smartphones - LonJog could make a sizeable dent in Samsung's £667k. The dates seem too much of a coincidence not to take advantage of it, and we're on holiday after all. Those are my two cents

Look forward to riding with you all soon!