swee'pea99
Squire
In a sneaky study, Brochet dyed a white wine red and gave it to 54 oenology (wine science) students. The supposedly expert panel overwhelmingly described the beverage like they would a red wine. They were completely fooled
That's fascinating - and not at all surprising. In a really interesting programme about 'the biggest crisp factory in the world' - Walkers, in Leicester - they had an academic demonstrating how much of what we 'taste' actually comes from other clues - particularly smell and, to a surprising extent, sight. By way of illustration, pegging the noses of crisp munchers left them totally unable to id what flavour they were eating, while putting salt & vinegar crisps in a blue bag had one triallist after another intoning 'cheese & onion', 'cheese & onion', 'cheese & onion'.