This year’s Bunny award for florid language (cycle tools)...

[Moon bunny]

Goes to Silca for this description of a pump chuck:
https://silca.cc/collections/floor-pumps/products/silca-aluminum-presta-chuck.

We felt the need to re-imagine this most iconic of cycling tools as an heirloom-quality objet d'art...

Although something tells me, just perhaps someone is taking the mickey.

 

[Teamfixed]

Do they do lube?

 

[Cycleops]

Taking the Mickey or spreading the bull manure.

 

[mistyoptic]

Maybe the copy writer used to work for M&S Food?

 

[Old jon]

Oooof!

 

[twentysix by twentyfive]

Who has $35 for a test? CC would expect a technical report tho'