Racing roadkill
Guru
A 'Sportive' ain't a race, it is an event. If the 'competitors' were any good the they would be racing not dressing up and pretending.
I'm not knocking sportives, they are good things to take part in but there are always numpties who act inappropriately.
That's pretty much it. They are advertised in a way that will appeal to the idiots. People who are just there to do it for whatever reason they are doing it for, and understand that it isn't a race, get tarred with the same brush as the Clark Kent brigade.