I would guess that the reason the LBS doesn't have a jig is because it's a disc brake / thru-axle wheel.
This will also mean that using the brake blocks to align the rim to won't work, because there aren't any.
That said, a frame is still OK, provided that you can arrange a suitable pointer which both remains accurately in place and adjusts over small increments easily. I'd use a small hard-ish bit of rubber on the seatstay/fork blade, with a small (2-3 mm) allen key held against it by a rubber band looped round the back of the stay/blade. Even better would be a small block of wood with an allen key sized hole drilled through it.
Pointers are better if metal rather than plastic or wood - you get better scraping noises to listen for when spinning the wheel.
The most accurate wheel I ever built was done using an old frame clamped in a B&D Workmate by the BB shell, and using a can of beans as the pointer.
When adjusting the spokes...
a) check for rim deflections by gradually moving the pointer closer to the rim, spinning the wheel slowly as you do so. You are looking for the worst deflection. If you find that this is away from the pointer, move the pointer to the other side of the wheel (or turn the wheel round).
b) tighten the spoke that goes to the other side of the hub than the side the rim bulge is.
c) keep tension even by tighening the spoke by the bulge (half a turn) and slacking off the spokes either side of it (quarter turn).
d) when adjusting the spokes try to avoid just twisting the spokes by turning further than necessary, then turning back to the desired amount of turn, so to tighten by half a turn, you may tighten by 3/4 of a turn, then turn back by 1/4 turn. Judging how far to over turn is either a matter of feel/practice, or you could put a bit of black (marker pen) on one side of each spoke, and check it's back on the same side after.
Note that sometimes it's only one spoke that's gone slack, so feel whether the spoke by the rim bulge is much slacker than all the others. In this case, just tighten it so it feels much the same as the others, then tighten or slacken further as required until the rim is straight.