'Tyrant' German radio advert banned by ASA

Page may contain affiliate links. Please see terms for details.

siadwell

Guru
Location
Surrey
http://news.bbc.co.uk/1/hi/uk/8469347.stm

"A radio advertisement has been banned by the Advertising Standards Authority (ASA) for implying Germans are tyrants.

Complaints were upheld about a Reed recruitment website commercial, which had an angry boss speaking in German.

The ASA said it could cause serious offence to some listeners and was found to be offensive because it used a negative stereotype.

The advert had sparked 13 complaints from the public, but Reed did not comment on them.

The ASA also said that while the use of stereotypes was "inevitable" to establish a character in a short radio advert, this should not "perpetuate damaging misconceptions". "
No sense of humour, the Germans...
 

rich p

ridiculous old lush
Location
Brighton
Is the ASA German then?;)
 
Top Bottom