Animal rights campaigners have got a beef with a tiny village in the Esk Valley called Fryup.
People for the Ethical Treatment of Animals (PETA) think the village name is too synonymous with the greasy traditional English breakfast and want to make it sound more healthy.
So to coincide with World Vegan day tomorrow PETA has asked North Yorkshire County Council (NYCC) to change the name of the village, which has links back to Anglo-Saxon times.
It wants the village to be known as Vegan Fryup for the day and, if the new name is adopted, the group will cook up healthy breakfasts for local residents using faux bacon, veggie sausages, tofu eggs, toast with dairy free margerine and tea with soya milk to wash it all down.
PETA director Mimi Bekhechi said: “World Vegan Day is the perfect time to change Fryup’s name from that of a greasy, cholesterol-packed meal to one which reminds people around the county that we all can have delicious, healthy, cruelty-free meals.”