I work near their now-closed shop and have bought loads of stuff from there and by email over the years though I always got the sense that at least some of the shop staff knew their stuff whereas the online service was a bit more hit and miss. Two weeks ago I sent back a set of Electron lights which didn't charge correctly. This was after several emails on the topic produced no response. However I phoned them and was advised to send them lights back with a covering letter. Posted them off and heard nothing for two weeks: phoned today and was told they'd been sent back to the manufacturer - another 10 - 14 days delay.
At least the person I spoke to could find me on their computer system,was polite and helpful and so I'm waiting to see...
(By the way the lights were the Electron twin-8 Leds. Don't buy them. Apparently Ribble have had several sets sent back with a similar problem to mine.)