And how much are you getting paid for the advertising?
Distasteful as I find advertising I'm not sure which direction this should be approached from. I suppose my ideal would be voluntary donations but I don't get the impression that works, or at least not fast enough for most.
I find it fascinating the way they try to force viewing of ads and wonder what research is directing them. Recordable TV is fantastic as ads can be zipped through, we even live pause a programme with ads and don't begin watching until we know we can miss them. Watching TV online then I just flick to another window until any ads are over. When I'm surfing I'm oblivious to what's charging round the side of the screen and Youtube I automatically click the little X to close popups, I honestly couldn't tell you the content of any of them. Spam filters work well on e-mails, we have call blockers on our landline and have signed up to a no cold calling policy in our neighbourhood. Oh and junk mail goes from the mat to the recycling bin. Thinking on it the only advertising that gets through to me is probably on the radio but that's very rare as I don't listen much and it's often the BBC anyway.
Whereas I don't mind advertising that I've signed up to, I'm on mailing lists for various things and receive catalogues and magazines. I enjoy reading new product reviews, equipment tests and just seeing the pretty pictures
but on my own terms.
I've never been too convinced by the argument that accepts that we don't like what they're doing but they need to make a living and this is the only way. I just don't see that an activity that offends is ever going to be the way to a persons heart.
