I've heard the expression a lot recently. Is it some sort of reference to getting men back into being hairy Caveman types with lots of grunting and throwing their weight about?
Are all males now suddenly "too girly" or something? Really ... "Man UP!" - I'm already a man.
I may be a sensitive man, a less-shouty-than-other-blokes man, an understanding man, a long-tempered and slow to kick off man, a loving man, an appreciator of beautiful things man, a sometimes crying man, but I am ... essentially (and biologically) ... a man.

Are all males now suddenly "too girly" or something? Really ... "Man UP!" - I'm already a man.
I may be a sensitive man, a less-shouty-than-other-blokes man, an understanding man, a long-tempered and slow to kick off man, a loving man, an appreciator of beautiful things man, a sometimes crying man, but I am ... essentially (and biologically) ... a man.
