It seems to me that most new bikes road or MTB have cheap wheels on them. It's not until you start to get to bike prices of £2000 + that you start to get a truly quality lightweight set of wheels on a bike.......yet to me after the frame and fork they are the next most important and expensive parts. Most noticable on road bikes I think. I see MTB's suffer the same thing with suspension forks. I know it's easy to say 'You get what you pay for' but bearing in mind that I want to upgrade my wheels from the cheap WH-R500's I have already.....I have to spend approx £200 to get a half decent pair....for that price I'd go for the Ultegra wheels as they are light and strong. I wonder how much it costs to make a £2500 bike.......what kind of profit is made on it. I do appreciate there are shipping/tax/stores/manufacturers that share the profits...but it makes you wonder when you see the sale prices sometimes and just how much they go for with hundreds of pounds off the original price . Not a moan or anything...just curious.