There are two on Cowbridge high street- Cowbridge Travel and Sam Smith Travel, and a Tui shop on Pontyclun high street.
Have lived between the two for 5 years, never stepped foot in any of them.
Actually, they can sometimes get discounts on the holidays, and they get commision as well which is what pays them to stay open.
But it does surprise me a little that they get enough business.
It doesn't surprise me at all. Some people are not comfortable on the internet, other than browsing or Amazon, or lack confidence, while others like resort holidays, just want a simple break, and think it's going to be a hassle arranging hotels/flights/transfers or want the ABTA cover.
I haven't used a travel shop for thirty years but, depending on the holiday will either book via an online agents or pick and mix flights, accommodation and transport. As an example I like to visit one of the Italian Lakes every few years and depending on cost and convenience it will either be DIY or via agent. Usually I can save a hundred or more by DIY but sometimes the agent package involves better flight times/airports and includes airport transfers and the premium is worth it to me.
When we get to the hotel, usually B&B, we never bother with the meet and greets of the package holidays or book any (overpriced) excursions.
It's a bit like my attitude to bike buying. Some people prefer to buy a complete bike from the dealer (online or shop) while I love choosing and building up my bikes from frames/components. I have never bought a complete bike but completely understand why the majority do.