ttcycle said:
I'm a bit torn about all this, I understand for a majority of women that appearance is very important (having fallen victim to this in my teens in one form or another but thankfully I left that behind) and looking good on the bike initiatives may get more women cyclists onto a bike but how do we move on from this if the subconscious message to women is always about how you look doing X activity. Yes yes, I agree, it is a factor to be able to present yourself well but surely, it's not the only factor in life. I'm all for getting more people on bikes but I don't know if these new niches are a long term healthy solution.
Take for example the Madison catalogue for clothes- the mens section is about utility and safety and the womens page was all about how to look good and to not look as if you've cycled in. Utter trash really.
I also think that this obsession with appearance is not limited to just women now...it's slowly spreading and becoming an insiduos part of society.
Definetly so, perhaps the fashion solution is not the best long-term approach. However, it could be an important catalyst - this is assuming that this is part of the problem.
I must confess, that many of my theories with regard to cycle advocation, rely on the premise that people will favour the most convienient solution, thus will adapt.
This I have noticed around parts of London where cycling has really taken off, in these places they have stemmed from the inefficiency of using a car for short journeys (or arguably any in London), the price and restrictions of public transport (although we do have one of the, if not the, best solutions in the country at a very good rate: £1.20 end to end), and flexibility in general. Thus, when more people start cycling, it shall become even safer, and they will recognise the benefits of it.
In this respect, I am hoping that if more women are convinced to cycle, the attrition rate will reduce, and behind such numbers more attention shall be spent focused on improving conditions for them. This could start with seriously tackling the HGV problem, rather than vapidly demanding more driver or cyclist education programs - something which should never be alone the totality or central part of the solution.
I guess on the fashion front, more inspired designers are required as well. If more women are getting into cycling, more cycling friendly clothes, accessories, and accoutrements should be made available. I know this is all sounding rather free-market capitalist, but there is already a visible drive towards this thing.
I remember not long ago on a commute having a nice chat, at the lights with a lovely lady on a racing bike wearing normal clothes.