Which road bike to go for?

[NorthernDave]

If you have a few similar spec bike go with the one which you think has the best paint job.

May sound silly but I bought a Time bike years ago in red and black. Saw it in white and realised I would never have gone for it if the red was not available.

This is completely true.

I've just ruled out a new bike that has a good spec, that pretty much perfectly matches what I'm looking for and that is on offer at a very attractive price, purely because I don't like the paint job...