Malvern is a cycling hotspot round these parts. The bicycle road markings will probably be numerous and have a carpark at the lower end of the trail and the hill path gate at the other. The Sunday crowd can find the carpark, but are not familiar with the route up to the hill path.
Malvern is the cultural centre for a certain type of half timber constructed automobile. Many owners come to their car's birthplace on Sundays, and are also not familiar with the roads in the area.
Lots of twiddly mountain bikers suddenly find themselves upside down in the passenger seat of a Morgan.