Wwwooaaahhhhh Bodddyyyyyyfooorrrmmm

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Shaun

Founder
Moderator
Step #1 - The Manifest
https://www.facebook.com/Bodyform/posts/10151186887359324

Richard Neill - 10/9/12 said:
Hi , as a man I must ask why you have lied to us for all these years . As a child I watched your advertisements with interest as to how at this wonderful time of the month that the female gets to enjoy so many things ,I felt a little jealous. I mean bike riding , rollercoasters, dancing, parachuting, why couldn't I get to enjoy this time of joy and 'blue water' and wings !! Dam my penis!! Then I got a girlfriend, was so happy and couldn't wait for this joyous adventurous time of the month to happen .....you lied !! There was no joy , no extreme sports , no blue water spilling over wings and no rocking soundtrack oh no no no. Instead I had to fight against every male urge I had to resist screaming wooaaahhhhh bodddyyyyyyfooorrrmmm bodyformed for youuuuuuu as my lady changed from the loving , gentle, normal skin coloured lady to the little girl from the exorcist with added venom and extra 360 degree head spin. Thanks for setting me up for a fall bodyform , you crafty bugger

Step #2 - The Reply
Bodyform took it to heart and replied with:
Bodyform - 10/16/12 said:
We loved Richard’s wicked sense of humour. We are always grateful for input from our users, but his comment was particularly poignant. If Facebook had a "love" button, we'd have clicked it. But it doesn't. So we've made Richard a video instead. Unfortunately Bodyform doesn't have a CEO. But if it did she'd be called Caroline Williams. And she'd say this.

The resulting video:


Fantastic response an brilliant PR on the part of Bodyform's ad agency. :laugh:
 

biggs682

Itching to get back on my bike's
Location
Northamptonshire
thats good
 

Beebo

Firm and Fruity
Location
Hexleybeef
Excellent response - in 7 days!
Good point about the 7 day response time from getting the email, sending it to the marketing team, hiring an actress, crew and venue, writing the witty script, editing the video etc etc.

If you look out of the window there are green leaves on the trees, it doesnt look like the 16th of October to me.

It looks like PR stunt..
 
Location
Beds
Good point about the 7 day response time from getting the email, sending it to the marketing team, hiring an actress, crew and venue, writing the witty script, editing the video etc etc.

No biggy. For a good customer (and I suspect Bodyform actually is) this -from brief to release that is- can be done by a good advertising agency in less than 48 hours. We're fast if we want to.. ;)
 

Scruffmonster

Über Member
Location
London/Kent
Anyone that believes this is barmy.

It's funny as all hell, but it's staged from start to finish.
 
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