srw
It's a bit more complicated than that...
"Hello I'd like to book a room"Really? Are people asked how much they are willing to pay? I dont think so.
"That will be £300 per night"
"That's a lot, don't you have anything cheaper?"
"Sorry, no"
"Well, it's a once-in-a-lifetime experience. I suppose I'm willing to pay what you ask."
Every transaction in the private sector is between a willing buyer and a willing seller - otherwise it wouldn't happen.