Ian H
Ancient randonneur
WH Smith has retained its name, merely sold its high street shops. So the buyer had to come up with a new title. I bet someone thought 'Alias Smith & Jones'... I've got it!
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- Thread starter wiggydiggy
- Start date
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WH Smith has retained its name, merely sold its high street shops. So the buyer had to come up with a new title. I bet someone thought 'Alias Smith & Jones'... I've got it!
It was more Alas Smith & Jones that came to mind when I first heard about it.
They should have got Griff to unveil the rebranding.
Ming the Merciless
There is no mercy
- Location
- Inside my skull
Is walk emphasising what you need to do with many bits of their infrastructure , though they’ve missed out carry.
Drago
Legendary Member
- Location
- Suburban Poshshire
The Glitter Band rebranded as the G Band (I suspect they knew something the rest of us didnt at the time) and it was not a success.
Hermes spent a fortune rebranding as Evri for no gain.
Aids slimming cubes were hastily rebranded as Ayds once the nasty disease of the same name was invented, and they disappeared from the shelves.
Rebranding rare works at any level, so why waste time and resporces? The inevitably is that at best they'll be no further forward, and more likely the rebrand will impede the implementation of their mission statement, and whoever is responsible for the mess will be promoted off the back of it.
Hermes spent a fortune rebranding as Evri for no gain.
Aids slimming cubes were hastily rebranded as Ayds once the nasty disease of the same name was invented, and they disappeared from the shelves.
Rebranding rare works at any level, so why waste time and resporces? The inevitably is that at best they'll be no further forward, and more likely the rebrand will impede the implementation of their mission statement, and whoever is responsible for the mess will be promoted off the back of it.
DRM
Guru
- Location
- West Yorks
Perhaps it's not a rebrand, I think it's the What Three Words tag for their offices, Walk, Wheel, Cycle
Gwylan
Guru
- Location
- All at sea⛵
Gwylan responded in a carefully worded statement "No he is not!"
Gwylan
Guru
- Location
- All at sea⛵
And Sustrans is not fit for purpose.
briantrumpet
Legendary Member
- Location
- Devon & Die
Have to admit I was deeply unimpressed by a Sustrans bod I (for once) had time to stop & chat to. Thought I might engage him on some specifics of local cycle routes, but it quickly became apparent that he didn't know any of them (certainly in any detail whatsoever), wasn't interested in my constructive suggestions, and was only interested in signing people up (he was being paid to be there), so he more or less walked away to try to catch others passing on bikes.
mjr
Comfy armchair to one person & a plank to the next
- Location
- mostly Norfolk, sometimes Somerset
Ah, the chugger, the scourge of many charities!
W.H. Smith has not been renamed TG Jones.
WH Smith trades as WH Smith and has sold off all shops (including staff, fixtures and fittings) outside of "transport hubs".
The purchaser of those shops is Modella Capital. They own Hobbycraft and The Original Factory Shop.
They didn't want to turn the shops into either of those, so they have created a brand "T G Jones" to resonate with former Smiths customers.
The manager of our WH Smiths is now the manager of T G Jones. She excitedly reported "Don't worry - nothing has changed but the sign".
TBH if that's their business model it'll be closed by Christmas. The place looked like it belonged in a zombie apocalypse film when it was Smiths.
mjr
Comfy armchair to one person & a plank to the next
- Location
- mostly Norfolk, sometimes Somerset
Modella have done a sneaky in our town and closed the Hobbycraft that was on the UBS-owned tarmac-wasteland retail park. I expect a Hobbycraft concession will appear in the TG Jones near the High Street, like the Post Office and other ones in there and make it look like they've increased sales, helping Modella sell it to the next mug if they've done that in enough towns. More profit for Modella + another empty shop + redundant workers = trebles all round(!)
Gwylan
Guru
- Location
- All at sea⛵
Christmas? How I love an optimist
Bristolian
Über Member
- Location
- Bristol, UK
The chances are he didn't actually work for, or was even a member of, Sustrans. Many charities utilise third party companies to do their street enrolment/sales pitch and they, in turn, use agency staff on a day-to-day basis and who might have been doing something completely different the day before.