Action Medical Research do a ride called the Suffolk Sunrise in ... yep you guessed it, Suffolk. it's 100km or 100m (depending on your mood, you can do either the short or long route) and it's FLAT as a pancake.
it's a good organised ride, signposted (unlike the audax's) with water stops. you do have to pay to enter, but it goes to charity. they like you to do a minimum sponsorship also, and i think it's about £25. but it is a good day out (i did it, but unfortunately didn't finish thanks to another rider that had me off) but it really is as flat as you're gonna get. I came off at 71 miles but i think in that 71 miles the worst hill was probably about 3 or 4% and 20 yards long. It's a great ride for a first 100, be it km or miles
Other than that, i think if you really want flat you need to look at Audax's in certain areas. Obviously Suffolk being one of them, but i think Norfolk is flat and Somerset. Never been to either so i'm sure someone will correct me if i'm wrong.