Another 'British' sponsor?

Noodley

Guest
What's the opinion about the chances of another 'British' sponsor of a pro tour team?

Is it too much to think that another company will pile cash into sponsorship to the same extent that SKY have?
 

rich p

ridiculous old lush
Location
Brighton
It's about time Virgin got into it. Good clean brand association!
 
OP
Noodley

Noodley

Guest
It's about time Virgin got into it. Good clean brand association!
Funnily enough, I edited the original OP in which I had suggested Virgin as an option.
IMO the Virgin brand would be a great addition to the ranks of the Pro peloton.

I can see the benefits of having 2 British teams fighting it out, rather than one team trying to accomodate loads of brit riders.

And a decent women's team as well.

David Millar as DS?
 
RBS - once they mismanage the money, the tax payer bails them out, simple
But lets leave that one until after Scottish independence can we so the rest of us don't have to pick up the bill this time and we can have a good old Scottish-English battle. ;)
 

Smokin Joe

Legendary Member
I don't think there are enough British riders at that level yet. For a British sponsor to get any benefit in this country they'd need a Tour contender, it's still the only race that generates any real coverage in the media.
 
OP
Noodley

Noodley

Guest
I wouldn't suggest that the riders had to be Brits, just that it was a Brit-sponsored team with a core of Brits.

There might even be scope to develop a team whoch is NOT a tour-focused team to widen the appeal of the sport in the UK...
 

zimzum42

Legendary Member
It's not really UK audiences that Sky or any other sponsor is worried about though. The main market for cycling advertising is continental Europe. Sky want to increase their profile across Europe as this is their next target (I remember reading somewhere that Italy is a big focus for them)

Any UK sponsor would have to be a company that has ambitions in the rest of Europe, it's not worth the money if the UK is your only significant market.
 

Booyaa

Veteran
I don't think there are enough British riders at that level yet. For a British sponsor to get any benefit in this country they'd need a Tour contender, it's still the only race that generates any real coverage in the media.
poach Chris Froome and build a team around him?

Noodley, not going for a major tour would probably not increase awareness in the UK, the general public only really pay attention to the TdF, there are other small British teams but the masses seem uninterested in them, probably because they do not have big names going for the TdF GC.
 
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