thom
____
- Location
- The Borough
Off the top of my head, around 12 million euros
Edit, not quite, it's a bit more than that : http://inrng.com/2012/08/team-sky-budget-accounts/
17 million sterling ish
Another 'British' sponsor?
- Thread starter Noodley
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Edit, not quite, it's a bit more than that : http://inrng.com/2012/08/team-sky-budget-accounts/
17 million sterling ish
SportMonkey
Guest
I'm not sure, but I'm sure it's very small compared to the Europe wide advertising expenditure. It always surprises me that people think Sky is UK only as they've done a good job spreading across Europe.
And it's £30m over 4 years: http://www.guardian.co.uk/sport/2009/feb/26/cycling-tour-de-france-mark-cavendish in addition to the original £1m to Sky Track Cycling.
[Edit]
Newscorp businesses with Sky branding
- British Sky Broadcasting, United Kingdom & Ireland (39.1% holding). In practice, a controlling interest.
- Sky Network Television, New Zealand (44%)
- Sky Italia (100%), Italy's largest pay TV service
- Sky Deutschland (49.90%), Germany's largest pay TV provider
- Tata Sky (30%), an Indian DirectToHome TeleVision Service Provider. (in partnership with Tata Group (70%))
SportMonkey
Guest
thom
____
- Location
- The Borough
Ah yes, that would be Sky's actual sponsorship part as opposed to what i erroneously claimed !
It says there "Title sponsor revenue: 10,529 £'000"
SportMonkey
Guest
It is interesting this is some 2.5 milllion above what their actual contributions should have been. Let me see if I can find Sky's marketing expenditure in their annual report.
SportMonkey
Guest
BSkyB have a £1.22 billion spend on marketing. The £30 million for Team Sky is a drop in a very large ocean.
http://corporate.sky.com/documents/pdf/publications/annual_report_2011 Page 32:
http://corporate.sky.com/documents/pdf/publications/annual_report_2011 Page 32:
I remember watching Branson being interviewed on US TV at the start of one of his balloon record attempts. The reporter asked him if he wasn't embarrassed about spending shareholders money on personal pursuits. His response was to ask how long they'd been on air with the attempt that morning to which he got the answer about 20 minutes. "So how much would you charge me to buy 20 minutes of prime time advertising?" Rapid change of topic by reporter.
Why?
Because of the sums involved?
Would it make you feel better to know that just one shampoo brand, Sunsilk, spend about 80mil a year on marketing? lol
Ian H
Ancient randonneur
I'll grant you it's an amusing non sequitur.
