Any hints and tips on SEO?

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Carwash

Señor Member
Location
Visby
1) Have good engaging content that people want to read and is updated fairly frequently;
2) Have valid, standards-compliant page markup;
3) Profit. :smile:

Anyone who tells you otherwise is selling something. Most of these 'SEO' techniques you hear about are snake oil.
 

thomas

the tank engine
Location
Woking/Norwich
1) Have good engaging content that people want to read and is updated fairly frequently;
2) Have valid, standards-compliant page markup;
3) Profit. :smile:

Anyone who tells you otherwise is selling something. Most of these 'SEO' techniques you hear about are snake oil.

You'll also want to get good inbound links, from other websites, to your website and pages that is placed within interesting and well written content. Try not to link back, or if they want a link back link to them from another website, to another website.

Do choose your keywords that people will find you with (use Google Keyword tool to work out the best choices). Then use that keyword in your content (naturally - don't just write "keyword, keyword, keyword...." people and Google won't like it!).
 

ColinJ

Puzzle game procrastinator!
Ah, that's a big question and one that some companies charge a lot of money to answer!

Choose your 'keywords' carefully! I use a keyword tool which gives me a lot of useful information. If you want to know which one, PM me and I'll tell you more.

If you try to rank for Rapid weight loss - good luck with that! ;) 

If you choose something easier to rank for, you can do it. For example, I decided to try it with Deda Dog Fang. If you check that on Google.com and Google.co.uk you'll see that I succeeded! (I'm currently ranked 1 or 2 - it varies from day to day.)

Have your keyword phrase in your URL, ideally in your domain name, but be aware that using a trademarked name in the domain is a big risk because the company in question might be able to force you to transfer the domain to them. So, it might be wiser to stick to myhottvs.com/sony3dlcdmodelxxx/ rather than sony3dlcdmodelxxx.com/

Also include the keywords in your page title and page header (the former is what you see on your browser tab, the latter on the page). Sprinkle a few mentions of the keywords around the page but not so many keywords that it seems like you are mentioning keywords for the sake of mentioning keywords, if you see what I mean about keywords. You are mentioning the keywords too many times when you read your page back and think "Goodness me, I mention my keywords a lot!" ;)

I think you should using those phrases in the domain or filename, page title, header, and perhaps a couple of times elsewhere on the page is about right. If you need to mention them again, paraphrase them. It looks less spammy to Google and your visitors.

I've discovered that naming your images wisely helps. I've had  people find my blog through looking for pictures of hairy caterpillars using Google image search because I named a picture hairy-orange-caterpillar.jpg on a page named big-hairy-orange-caterpillar/ and containing the words big hairy orange caterpillar.

Try to get plenty of quality links to your pages. Ideally, readers like your material so they link to it themselves but it doesn't hurt to sprinkle your own links about. When you do, use your keywords in the 'anchor text'. To Google, Deda Dog Fang as a link is more important than Dead Hound Tooth!

Some links are marked as 'nofollow' so Google will not boost your ranking as a result of them. CycleChat links are 'nofollow', but BikeRadar links (for example) are 'dofollow'. You should generally concentrate on 'dofollow' link building for SEO, but people sometimes click on your links so they are still useful even if they are 'nofollow'. Forum signature links on 'dofollow' forums can be useful.

YouTube videos are handy too. YouTube is becoming a search engine in its own right. Sometimes you can find a keyword phrase which is highly competitive on Google, but has not yet been used on YouTube. Tag your videos with all the phrases you want to rank for, then if someone searches for that phrase, your video will be high on the list.

Watermark your videos with your domain name so if somebody embeds them on their own site, you are still identified as the author of the video. Allow embedding, because it helps get your message around. I made a video and found it on other sites within a couple of days. I would also mention my domain name a few times in the commentary just in case some lowlife overlays their own watermark on yours! Make them edit the soundtrack too - most cheats wouldn't bother! Include a clickable link early in the description which is shown below the video and point down at it - "If you are watching this video on YouTube, click the link down there. If you are watching this video elsewhere, please visit mysite.com/news".  Make the URL short so people can be bothered to type it in, and don't misspell it. Put the URL up at the end of the video and leave it onscreen for 10 seconds or so. Keep the videos down to less than 2 or 3 minutes. Shorter is better, because people have the attention spans of gnats!

That should keep you going for a while...
 

Carwash

Señor Member
Location
Visby
Try not to link back, or if they want a link back link to them from another website, to another website.
Why would you not want to link to other sites? That's how the web works! (Or have I misunderstood what you're saying?)
 
OP
OP
swee'pea99

swee'pea99

Squire
[quote name='swee'pea99' timestamp='1282862072' post='1376854']
Anyone know anything about SEO?
[/quote]
The answer would appear to be 'yes'! Blimey! Thanks all - especially Colin. Indeed, that should keep me out of mischief for a day or three.
 

ColinJ

Puzzle game procrastinator!
Why would you not want to link to other sites?  That's how the web works!  (Or have I misunderstood what you're saying?)
It's because Google knows that people get into arrangements to trade links so it doesn't give as much credit to reciprocal links as one-way links in terms of SEO. It might be very useful in terms of more people finding the links and visiting you through them, but it won't be so helpful in getting you high in the Google rankings.

It's not so much not linking to anyone else, as not swapping links. If Google didn't do this, you could just create 1,000 tiny sites and link them all to each other and Google would think that they were all super-important because they had loads of links to them!

If you want to link to other sites but not leak Google ranking to them you can use the attribute rel="nofollow" in your links.
 

Carwash

Señor Member
Location
Visby
It's not so much not linking to anyone else, as not swapping links.
Right, okay, I think I got the wrong end of the stick there. Linking is not bad, but link trades are. Which is, y'know, common sense.

If Google didn't do this, you could just create 1,000 tiny sites and link them all to each other and Google would think that they were all super-important because they had loads of links to them!
No, it wouldn't. The system is not so naïve as all that. It's not just the presence of the link but the source of that link which also affects ranking. A link from cnn.com will carry more search weight (and drive more traffic) than one from cyclechat.net (sorry, Shaun!).

But, I'll reiterate, all of this cargo-cult linkbaiting is for nought if you don't have good content and well-formed structural markup.
 

ColinJ

Puzzle game procrastinator!
No, it wouldn't.  The system is not so naïve as all that.  It's not just the presence of the link but the source of that link which also affects ranking.
In some ways the system is naive because otherwise it wouldn't pay people to just go out and blitz their sites with crappy links from all over the internet but it does, so they do.

A link from cnn.com will carry more search weight (and drive more traffic) than one from cyclechat.net (sorry, Shaun!).
That's true from one point of view - that cnn.com has more general weight. If the subject of the target page was cycling, however, then CycleChat links could have more weight than CNN despite its lower PageRank, except for the fact that a link from CycleChat wouldn't carry any weight at all because they are all nofollow;)

But, I'll reiterate, all of this cargo-cult linkbaiting is for nought if you don't have good content and well-formed structural markup.
I certainly hope so!

I'm concentrating on small niches that most people can't be bothered with. I might only make £30 a year from one of my little bike accessory reviews but if they only take 2-3 hours work then that's £10-15/hour even if they only work for one year. Usually, there would be income in subsequent years too so I say that these little niches are worth going for even though I'll never get rich doing it. 
 

gaz

Cycle Camera TV
Location
South Croydon
The problem with SEO is it grows very quickly. I used to be good at it a few years ago but now my job is purely development and design i've not touched it in that time and boy has it changed.

We've got a guy at work that just does SEO. and he has done wonders for our website and we rank highly on a lot of terms.
 

HJ

Cycling in Scotland
Location
Auld Reekie
Beware of trying too hard, or Google may take offence and sandbox your site for a month or so. Also avoid link farms, they can be the kiss of death to SEO.
 
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