Globalti
Legendary Member
I used to subscribe to the mag (even had some articles published in early editions) but seldom read it now though I'm often on the forum. In the last six months I've noticed more and more "what road bike?" posts as mountain bikers who are tired of the mud and wet begin to go over to the road. This has become increasingly mainstream and recently forum members were openly admitting that they were guilty of prejudice against roadies and wished they had made the change sooner. Shock horror!
Which brings me to my point: we hear that sales of road bikes are growing while off-road bikes are flatlining. Has mountain biking had its day and will MTB mags like STW need to embrace the new zeitgeist in order to survive? Since STW is what you would call a "boutique" magazine with top-notch photography, imagine how it would look if it began to include road biking! I couldn't imagine anything more tasty!
Which brings me to my point: we hear that sales of road bikes are growing while off-road bikes are flatlining. Has mountain biking had its day and will MTB mags like STW need to embrace the new zeitgeist in order to survive? Since STW is what you would call a "boutique" magazine with top-notch photography, imagine how it would look if it began to include road biking! I couldn't imagine anything more tasty!