A decade late, but moving fast.
I thought Apple were supposed to be all about innovation, but lately all the seem to do is copy everyone else. Let's just hope they do a better job that with their home smart speaker.
I think that's a fair assessment.I think their success has normally been built on taking existing technology and bettering it. Smartphones, tablet computers etc all existed prior to Apple’s involvement, but they made a well designed version. Same with iPod etc. With their maps and Siri though, they’ve neglected the technology and are now investing heavily in both to make ground back in Google (maps and google assistant) and Amazon (Alexa)
My tuppence worth anyway