I believe that Lord David Dundas was being paid so much money by Channel 4, they could no longer afford to pay him so they had to stop playing that four note tune he'd written as station ID between programmes and advert breaks. IIRC, he got something like £17 every time it was played which doesn't sound much but added up to many thousands of £s per week, EVERY week. What a sweet deal that must have been!
I really like the "outro" music choices on recent ITV4 coverage, sometimes dramatic, often whimsical.
My favourite - cos I like the tune, not cos of the athlete - was the final stage that crowned Wiggo. There was a superb montage, with "Won't get fooled again" as the music.
(I'm sure some will have some ironic hindsight on this :P )
I was listening to The Cycling Podcast at lunch - they recently got permission to use this version on their Life In The Peloton series. I think Shelley is a friend of someone on the program. Google Mitch Docker (who presents it)