I'm still amazed at all the fuss. Come on, was it really a surprise? This is a company that was famous for losing prisoners (how difficult is it to lock someone in a van, drive said van to anohter location, get person out of van). So the board sat down and thought "We, Group 4 Securicor, are known for being sh**e at our core business which is security. What we need to do is rebrand to distance ourselves from the embarrassments of the past. What's a good name that says Security but doesn't relate to Group 4 Securicor? I know let's call ourselves G4S. No one will ever associate us with the previous debacle!"