I think the issue Brompton has is that of market saturation. Every multimode commuter in the UK knows it is the best tool for the job, but there's only a big recruitment of them when the congestion/pollution charging schemes push people out of their cars at the city end (whichever city), and their other big market in the Far East they are the aspirational brand, so they dont have much chance to affect customer recruitment there as it is a local financial situation issue.... so they need to find more customers somehow, and they've chosen the basic strategies of ebikes and the specials. Looking around I'm aware of how big the ebike market is getting, mostly amongst older riders, and that's an important market to Brompton as the WOOPies (well off older people) might well be living in retirement flats and have the same space constraints as the Far Eastern mini-velo crowd, but they have disposable income and they appreciate buying British, the urban trendies who go for the specials once again are far more likely to resemble the Far Eastern mini-velo crowd too, disposable income, limited storage space in a city flat... the fact that Brompton are moving beyond a market they dominate is a good thing.... i own a couple of disc braked bromptons and I would love it if it was a standard option, but it would be a chunk more expensive so they'd need to keep the calipers and their current calipers are very good, yes , five years down the line you're swapping out a disc rather than a rim, but if it adds 100 to the sales price then they sell fewer bikes, if it's a 120 option they wont sell in large quantity, I'd buy one, many wouldn't and the first bikes to get it would likely be the electrics...