A friend wants his first road bike and has a budget of around £400. What are the contenders in this price range? He doesn't want to buy 2nd hand either and will probably buy from LBS so he can get fitted properly and have services etc, with it being his first bike. Local shops stock mostly, Giant, Specialized and Claud Butler. Those will probably be the main contenders at his price point, but any competitive models from other brands would be worth mentioning, as the internet hasn't been ruled out.