Ha ha, definitely not! Loads of cheapo shoes, burgers, Chinese-made jeans and crap though. It's not that big. Your best bet would be to stroll 10 minutes down the A58 Rochdale Road (along Angouleme Way, south of the market and past the new Vue cinema bearing right sort of direction) and find
Leisure Lakes, which is above Iceland and is a massive Aladdin's cave of bike goodies.
Look out for Katsouris on the edge of the covered market, a busy deli serving good sandwiches and cakes.