Well some of us put up with it all the time(mostly),add in some rain and it's a big load of fun with some good old HTFU thrown in

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The main thing is it seems to move around independent of where it's supposed to be coming from according to the forecasts

although on the plus side a tail wind on a flat fen road is pretty awesome

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As one of the bods mentioned after a nice headwind part of a club run,you just have to treat it as a training tool rather than avoid it.