Interesting - have seen a few racers with their name on their bike and it always looked somewhat "poncy" to me.
But interesting for a tourer. In addition to the Hewitt I have an old chro-Mo Ridgeback which I've used for a couple of small tours - re your point about using an old bike I feel really relaxed with it as although it rides very well and has new hand-built wheels it doesn't look like much - frame has loads of sratches - also good - if I were to "visually degrade" it even more, not necessarily with my name but with various painted marks which would make it the "only one in the world", what sort of paint would folk recommend?
Amazing performance by the French police.