Cervelo - I just don't get it!

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roadiewill

New Member
Location
Wiltshire
Just poor *canadian* workmanship :0
 

wafflycat

New Member
On WCMnr's Cervelos (he has 3), the paint jobbies are fine. Certainly the oldest one has has is not *perfect* but on his newest one (P2C) it's rather nice. If your mate has got one with a bad paint jobbie - well, if it were mine, I'd be sending it back.
 
Be careful - you don't want Cervelo sueing you...

http://pedalmag.com/index.php?module=Section&action=viewdetail&item_id=1368
A couple of Canadian high-end bike manufacturers might soon be duking it out in court. Toronto-based Cervelo Cycles, has commenced legal proceedings in Ontario Superior Court against Guru Bicycles, based in Montreal, claiming that Guru violated the country's Competition Act and slandered Cervelo's company and its products. Cervelo is seeking $250,000 for the slander of its goods and injurious falsehood, and an additional $100,000 for special damages as well as additional funds to cover the costs of legal proceedings.
The lawsuit was initiated because an unnamed Guru rep allegedly responded to a potential customer's inquiry, requesting information on both Guru and Cervelo bikes last fall. In his response, the Guru rep allegedly made several claims about Cervelo, writings that Cervelo says are false. Listed in their Statement of Claim Cervelo alleges that the Guru rep wrote that Cervelo used aircraft tubing in its bicycles; Cervelo used generic (non-custom) tubing in its bikes; Cervelo's P3 weighed 4.5 pounds; and that Cervelo's bikes had a poor ride quality. The claim continues that on another occasion the Guru rep wrote that Cervelo's bike frames are made in Taiwan; Cervelo's frames are mediocre in quality; are structurally compromised; and weigh 4.3 pounds; the rep also allegedly called Cervelo's trade-marked custom tubing technology a "marketing hoax", all of which Cervelo says is false.
In yet another response this past January, the Guru rep is alleged to have written that Cervelo's frames are made using aircraft tubing and that Canadair sells by the pound and that Cervelo's frames are made with generic components. Cervelo said these statements are also untrue. In a statement about the lawsuit, Cervelo wrote the following: "We accept and welcome criticism of our bikes and comparisons of one product versus another - that's how the industry works. But unfortunately Guru have chosen to regularly spread false statements about our products and do not seem interested in changing this behavior." In its lawsuit Cervelo said the claims were made knowingly and maliciously to injure its business and to harm the reputation of its products.
Tony Giannascola, president of Guru Bicycles whose head office is in Riviere-Paspebiac, Que., believes the lawsuit is groundless and does not have much merit. "We think the lawsuit is preposterous," he said. "Our lawyers think it's preposterous. And we're defending it vigorously." Giannascola does not seem worried adding, "We don't think it has a serious foundation. And we feel we have a good case." According to Giannascola people including Cervelo make similar claims when discussing or comparing products. On Cervelo's website, www.cervelo.com, in its Q & A section there is similar language regarding competing brands. For example, one reader asked about the differences between Cervelo's P2K and the rival Airborne Spectre. Part of the response reads: "The Spectre has a few gimmicky features for aerodynamics." Another reader was inquiring about Trek's 2200 WSD model. And the response contained the following: "To be honest WSD is a bit of a marketing gimmick."
Giannascola said the lawsuit came out of the blue. "At first we were shocked," he said. Giannascola hinted Guru is considering a counterclaim lawsuit. And the chances of that happening? "More likely than not," he said. Giannascola claimed he also has proof of Cervelo criticizing Guru products but refused to disclose where or when these occured. "We have seen some criticism of Guru (by Cervelo)," he said. "But I just want to leave it at that. We want this thing (Cervelo lawsuit) to blow over and go away. But if they pursue it and if we have to, we will use (the alleged criticism against Guru) in a countersuit."
 
Nicensleazy said:
Think you will find its Canadian! :biggrin:

Well, made-in-Taiwan Canadian...:tongue:

http://www.cpsc.gov/cpscpub/prerel/prhtml06/06269.html
Manufactured in: Taiwan

(admittedly like just about every other Carbon Fibre bike from all the big manufacturers - Spesh, Trek, Pinarello, Colnago, Storck...)
 
"The Spectre has a few gimmicky features for aerodynamics." Another reader was inquiring about Trek's 2200 WSD model. And the response contained the following: "To be honest WSD is a bit of a marketing gimmick."

The above quoted statements are absolutely true IMO.
 
Nicensleazy said:
You could get taken to court for those comments!

Is that why you have removed your original post about the poor quality of a certain designed-in-Canada-made-in-Taiwan cycle company's paintjobs ?

Interesting your point about them now being like BMW's.

Certainly they've come from not very much just a few years ago to now be very high profile and an aspirational-choice for the 30/40/50-something bikie with a few bob to spend on a bike (and why not ?)

Look at the comments here
http://www.serotta.com/forum/archive/index.php?t-4053.html
- the date was 2004, seems a slightly different view of the company to today...
 

wafflycat

New Member
When Cervelos became the bike of choice for CSC, then sales picked up IIRC. Having the then top team use the bikes would give a lot of positive advertising about the brand.
 
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