I once entered a magazine competition to design a new logo for the Deal Drive automatic transmission. Months later I read that they had gone bust and the accompanying picture had my bloody logo on it! These things come and go as one idiot industrial designer after another imagines he can change a hundred years cycling overnight. There are a few notable exceptions such as Schlumph and Rohloff, really sound products, but history is littered with failed cycling 'innovations'. Shaft drive, oval chainrings, two wheel drive, solutions looking for problems which don't exist.