Errm; would this be the wrong thread to mention
this, then?

It's the first ride for any type of fundraising I have ever done, so can hardly be accused of turning every long ride into a fundraiser.
On this occasion it just so happened that I have a week's holiday, fancied doing a long awaited ride (
7 years of a wait, actually); and a local community group is looking for funds for a cause that is relevant to my work. So I am doing it, and anyone who doesn't approve doesn't have to donate. Fairly simple.
But yes it does get a bit wearing, all those sponsor forms doing the rounds, and begging posts on FB etc.. I have tried to keep mine low profile, much to the frustration of my fundraiser - and it does defeat part of the purpose of the trip. But it is only PART of the purpose. First and foremost it is a bike ride. The fundraising part is also useful in that it kicks my arse into having to actually complete the ride. No backing out if it rains a lot!