CTC 'Rebranding'

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fossala

fossala

Guru
Location
Cornwall
I think if you look at there forum, you realise who there main group are.
 
Paulus

Paulus

Started young, and still going.
Location
Barnet,
I have filled in the survey, i think it is a shame that hot on the heels of becoming a "charity", which i voted against, the CTC now feels the need to re-brand itself. There is no mention what it wants to become, but I can guess that it will try to become trendy and drop the "touring" tag. Yes, the CTC needs to attract more younger/general riders as a lot of people still think of the sandals and beard tradition of past history. Big changes are going to come.
 
vernon

vernon

Harder than Ronnie Pickering
Location
Meanwood, Leeds
There's several fundamental flaws with the survey:

It's anonymous and impossible to verify that unique submissions are being made.
Multiple entries can be made by deleting the cookies.
There's no conditional branching on yes/no questions
There's some duplication of questions.
 
C

Crackle

..
I always associate the CTC and the YHA together, both lurking in a generation gone by, except the YHA has managed to re-invent itself, the CTC badly needs to.
 
C

Crackle

..
User said:
The YHA now spends most of its time providing 'venues' for events and cheap hotels for families than anything else.

Its membership is declining at a time when it is growing in its sister organisations in Europe and elsewhere. That should make alarm bells ring, but the YHA seems to be taking the same ostrich approach that CTC is...
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You don't have to be a member any more is why, which is a stuffy old nonsense anyway and if you've ever tried to book one you'd know they were pretty popular still but I don't know how that translates to cash.
 
Davidc

Davidc

Guru
Location
Somerset UK
I'm a member and will probably renew for another 5 years, but I'm not impressed by the direction it's been taking over the past few years.

I still think turning into a charity is a mistake, and if the next modernisation attempt is as poorly done as the last I fear for the future of the organisation.

Whether the title includes touring or not makes little difference - it's just called CTC to me and most people, the connection to the past may not be a bad thing either. Many organisations have done a title change and I can think of more where it's been a disbenefit than successes.

Will it still be worth renewing my membership for another 5 years in 2019?
 
P

PK99

Legendary Member
Location
SW19
User said:
The CTC are sending out an email inviting people to take part in a survey on "refreshing the brand."



One of the questions includes asking you if you think the inclusion of 'Touring' in the name is outdated.

I hate to say it but... I told you so.
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The term Club is certainly outdated - it is no longer a Club providing services and facilities to members, it is a Charity whose objects all relate to the wider public.
 
Ron-da-Valli

Ron-da-Valli

It's a bleedin' miracle!
Location
Rorke's Drift
Paulus said:
I have filled in the survey, i think it is a shame that hot on the heels of becoming a "charity", which i voted against, the CTC now feels the need to re-brand itself. There is no mention what it wants to become, but I can guess that it will try to become trendy and drop the "touring" tag. Yes, the CTC needs to attract more younger/general riders as a lot of people still think of the sandals and beard tradition of past history. Big changes are going to come.
Click to expand...
I also voted against charity status and I think the word "touring" is an integral part of the club. I originally joined in the 80's when I started touring and the club was a valuable source of help and advice. There are many clubs out there for "other" forms of cycling so leave this one as it is please!!
 
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