Some interesting ideas there. Bike shops often already have café's, which Mapdec don't at present. The bar/hang-out space is there in some cases - there's
Mamil in Brighouse* near me - so they're looking to add that in.
The idea of a training space in what appears to be quite a big warehouse moves it from just being a shop and into somewhere where cyclists arrive, not necessarily by bike, spend time and hopefully money. Those two don't necessarily link together and the market they're aiming for is quite mid-top end.
My guess is the challenge is trying to make all that profitable. Their location puts them at the north edge of Kendal and that isn't as accessible as a central point, but is likely to be cheaper to operate. Having the space where bike fitters / sports therapists could base themselves works as long as it's financially viable for all.