RecordAceFromNew
Swinging Member
- Location
- West London
Imho if we talk about profit (income to the Yanks, and alas income could mean sales to some...
) we should specify what profit we are talking about, because there are all sorts. Gross profit of a particular product is sales minus cost of goods. Net profit on the other hand is after everything, labour costs, utilities, rent, depreciation (which is a non-cash cost), tax etc.
I would suggest for this discussion we stick with gross profit (sales minus cost of goods), gross profit margin (gross profit divided by sales) or mark up (which is gross profit divided by cost of goods).
So 100% mark up is 50% gross profit margin. Further I would be very surprised if Evans are unable to secure a rather better gross margin than your LBS due to their buying power (especially given the price fixing evidently rampant in the industry...
). So when the OP was talking about Evans, perhaps some of us (e.g. if our brother is running a LBS in Cornwall) are talking about LBS experience, so perhaps some of us are disagreeing even when we are working on pretty much the same numbers?
Google will throw up all sorts of definitions. However I believe the above terminology would be accepted by most accountants.

I would suggest for this discussion we stick with gross profit (sales minus cost of goods), gross profit margin (gross profit divided by sales) or mark up (which is gross profit divided by cost of goods).
So 100% mark up is 50% gross profit margin. Further I would be very surprised if Evans are unable to secure a rather better gross margin than your LBS due to their buying power (especially given the price fixing evidently rampant in the industry...

Google will throw up all sorts of definitions. However I believe the above terminology would be accepted by most accountants.